Dimensions of Brand Equity affecting Consumption of Ḥalāl/Ḥarām Products: Moderating Role of Islamic Work Ethics
نویسندگان
چکیده
منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...
15 صفحه اولImpact of Work Overload on Stress, Job Satisfaction, and Turnover Intentions with Moderating Role of Islamic Work Ethics
The aim of this study is to see the effect of work overload that is a dilemma in almost every organizational sector to perform more activities at one time, consequence of this are in the form of increase in stress, turnover intentions, and lower job satisfaction. Islam, that pays high intention on employees at work setting. Islamic perspectives can control these problems i.e. turnover intention...
متن کاملThe Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality
Background. The brand equity is raised as one key subject in founding the value creation for the brand. Nowadays, the sports managers are searching for creating a very powerful brand and favorable for their own organizations obtaining one long term and highlighting the consumers’ athletic experiences and the continuous relationship with them. Objectives. The purpose of this study was to focus ...
متن کاملimpact of work overload on stress, job satisfaction, and turnover intentions with moderating role of islamic work ethics
the aim of this study is to see the effect of work overload that is a dilemma in almost every organizational sector to perform more activities at one time, consequence of this are in the form of increase in stress, turnover intentions, and lower job satisfaction. islam, that pays high intention on employees at work setting. islamic perspectives can control these problems i.e. turnover intention...
متن کاملThe role of brand attachment power in the brand equity of higher education at international level
This research examined the role of brand attachment power in the brand equity of international higher education. An applied research method as chosen for this study. A descriptive correlational-survey method was used for data collection. The statistical population of the study included all non-Iranian students whose place of residence is outside Iran's borders but have studied at one of the i...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Islamic Business and Management (JIBM)
سال: 2019
ISSN: 2521-2249
DOI: 10.26501/jibm/2019.0902-011